Helping Maine Food And Beverage Companies Expand Regionally and Nationally
The MarketShare Accel program is designed to partner with proven value added food, beverage and agriculture businesses to successfully sell their products out of state. The program provides participants with a tailored marketing & sales assessment, professional coaching by food industry experts, and access to industry & market data, all at an affordable cost.
Participants are led by a full-time program manager with food industry experience, who works directly with member companies to understand their business and needs.
WHO SHOULD JOIN:
Applicants should be value added food, beverage or agriculture companies who have a proven sales history, have dedicated resources to sell out – of -state, are looking to secure more grocery and retail shelf space, and/or are interested in growing foodservice distribution.Participants will be selected into the program based on their readiness to sell nationally Key consideration factors will include:
· Food safety and labeling requirements/compliance
· Current sales in local specialty stores, grocery stores and/or foodservice establishments
· Understanding of product costs and profitability
· Dedicated sales personnel
· Compelling product value proposition
MarketShare Accel elements include an initial marketing & sales assessment, recommended strategies, professional coaching and mentoring by food industry experts, access to market and consumer data, and industry specific workshops.
TAILORED MARKETING & SALES ASSESSMENT
The program begins with an internal and 3rd party marketing & sales assessment to understand opportunities and gaps, and identify recommended next steps.
PROFESSIONAL COACHING BY FOOD INDUSTRY EXPERTS
MARKET & SYNDICATED CONSUMER DATA
MarketShare Accel includes an annual membership to the Food Marketing Institute’s FMI Emerge Program.
Companies will have access to Nielsen syndicated data, Point of Sale and trend reports, OTHR Source merchandising services, ReposiTrak MarketPlace and Compliance Management subscriptions, and industry podcasts and webinars through FMI Emerge; as well as access to Seafax’s Eureka! Distributor, retail, and foodservice data.
WORKSHOPS & LEARNING EVENTS
MCE will host relevant workshops featuring speakers with expertise in the grocery, retail, and foodservice industry areas.
CONNECTION TO ADDITIONAL FEE BASED CONSULTANT SUPPORT
MarketShare Accel will source contracted expertise beyond the general Maine Mentor Network base coaching or mentoring, as needed.