Leveraging Syndicated and In-house Data Featuring: Mike Cote, President, MRC Food Consulting

Mike Cote, founder & former CEO of Bar Harbor Foods, has a diverse food and beverage background including senior level market/brand development with Odwalla and Pepperidge Farm. Mike will discuss how to best use data to successfully position your brand & company in presentations, engage retailers with facts & analyses, and improve buyers’ knowledge of your category and products.

This 1.5 hour workshop will cover:

• How syndicated data works
• Tracking trends in your targeted regions, retail channels and product categories
Using data to:
• track & improve retail performance of your brand & category
• gain insight into differentiated product development opportunities & innovation
• Understanding your customer through household and consumer data
• Convincing retailers – by providing “fact based” data every retail buyer wants

WHEN: Tuesday, February 11, 2020
5:00 – 7:30pm (Includes meal and networking session)

WHERE: Pierce Atwood, 254 Commercial Street, Portland, Maine

PRICE: $20 – discounts available for MCE Cultivator and MarketShare Accel Members

Space is limited, so…