Your 2026 Gifting Strategy: Designing a Gift Offering That Drives Revenue

Join us for this practical, founder-friendly webinar for Maine food & beverage producers interested in growing direct-to-consumer and seasonal/special occasion gifting revenue in 2026. We’ll cover how to create a compelling gift offering, design packaging that truly feels gift-ready, plan photography and storytelling that drives conversion, and how to meet the long lead/short lead timelines that determine whether you land seasonal press or just miss it. We’ll also dig into pricing, profitability, and production planning, so brands avoid the common pitfalls that can make gifting unprofitable. Includes real examples from Maine and national brands.  About our presenter: As a Fractional CMO, MCE Mentor, and marketing consultant to mission-driven companies, Julia Knott leverages a rich background in CPG marketing—including work with Ithaca Hummus, Tea Forté, and Stonyfield Farm.

*This is a Food Accelerator complimentary program. For additional information about Food Accelerators, or to join this webinar, please contact Naomi Neville at nneville@mced.biz